The More Things Change
“People are very open-minded about new things,
as long as they’re exactly like the old ones.”
– Charles Kettering
Deep Squats (Thoughts)
Breaking News today in the CrossFit space. Bruce Edwards (pictured above) was named as the latest CEO of CrossFit. In other news, nothing will change at CrossFit Palo Alto. (Unless, it’s for the better, of course.)
But, seriously. Leadership at CrossFit HQ has struggled for many years to clearly define the mission and vision for the company. The addition of Bruce appears to have brought in a leader with a long history with CrossFit and the passion to lead from the front. Here’s to hoping he can help the company support the Affiliates that help so many people live the lives they desire.
Following is an abbreviated announcement from CrossFit and a link to Bruce’s Letter to The Community.
“Bruce has been a member of the CrossFit community since its earliest days, and over the past three decades has seen it from the perspective of an early adopter and longtime athlete, an affiliate owner, and an executive.
In the late 1990s, Bruce was among a small group of people testing what would become the CrossFit methodology. From 2013 to 2019, he served as CrossFit’s Chief Operating Officer, helping to scale the methodology globally during a critical period of brand growth. Bruce also co-founded CrossFit Aptos, an affiliate located in Aptos, California, where for more than five years he coached classes, programmed workouts, and learned firsthand what it feels like to run an affiliate. He went on to spend the last decade pursuing additional leadership roles in the broader fitness and wellness space.
“CrossFit changed my life three decades ago. It helped me get healthier and introduced me to a community that has played an important role in my life,” said Bruce. “I’m returning to CrossFit because I believe in where we can go next. I’ve seen this community from every angle, and that perspective will guide how I lead. Together, we have the opportunity to build something even stronger and bring the benefits of CrossFit to more people around the world.”
See you in class.
Tim
What’s Going On?
Memorial Day Murph
Monday, May 25, 2026 at 9am
25% Discount for CrossFit Games Tickets
July 24-26 at SAP Center
We have 28 tickets available across 3 ranges.
These are for ALL ACCESS to ALL 3 Days.
Contact [email protected]
Here’s what’s left:
P1 (Finish Line) – 5 tickets – $600
P2 (Middle) – 7 tickets – $480
P3 (Start Line) – 16 tickets – $360
Whatever isn’t sold to CFPA peeps by April 30th will be offered outside the community.
Overheard in Class:
“I wish I was a python.”
Timfluencing
The Captain Class by Sam Walker
The secret to winning is not what you think it is.
It’s not the coach. It’s not the star.
It’s not money. It’s not a strategy.
It’s something else entirely.
Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the sixteen most dominant teams in history. At that point, he became obsessed with another, more complicated question: What did these freak teams have in common?
As Walker dug into their stories, a pattern emerged: Each team had the same type of captain–a singular leader with an unconventional skill set who drove it to achieve sustained, historic greatness.
Tim’s Takeaway: I like different. And the author used very different metrics to determine the greatest teams and then how they were led. My favorite is the idea that leaders carry the water and never give up.
Thank you for your support.
I look forward to what we will do together.
