KPI for CFPA
“The more connected we are, the more protected we are.”
– Unknown
Deep Squats (Thoughts)
I’m sorry if you missed it, because the party was a resounding success! We had more people than ever, based on the fact that I set up more seating than ever and people were overflowing into the gym to eat the diverse and delicious food.
The white elephant gifts were amazingly creative and fun. Three different massage guns were opened by the same kid while 2 Magic 8 Balls were opened by the same guy. What are the odds?!
We’re getting near the end of the year which serves as a great time of reflection and review.
I’ve been asked many times in our 16 years of owning CrossFit Palo Alto how I measure and track memberships, conversions, churn, etc. My answer seems to surprise folks when I say, “I don’t, really.” Those metrics have their place, but I am not much of a spreadsheet guy and I don’t run our gym by one.
My Key Performance Indicator is this, Can we pay our bills and take care of our team? If the lights stay on and our coaches are supported, we’re doing something right.
Beyond that, the numbers I care about don’t fit on a “dashboard”. I look at the number of times I hear the PR Bell ring, the replies to this newsletter and the spontaneous testimonials from your everyday lives. I love seeing the participation in The Open grow and gradually running out of room at the Holiday Party. I get first pictures of newborn babies! One of my favorite metrics is how chatty a class is while lifting weights or doing the skill move. It’s almost like you enjoy being here with each other.
This place is not about me. CrossFit Palo Alto is about you and helping you be and do what you want. If we’re doing that, you’ll keep showing up, working hard and getting results. The rest takes care of itself, in a lot of ways.
Thanks to our passionate team of coaches and community we are doing well and getting better, together.
See you in class.
Tim
What’s Going On?
Holiday Class Schedule
12/24-25 CLOSED
12/31 CLOSED
1/1/2026 – MURPH at 9am Only
The Coolest Winter Teen Class
Who: Boys and Girls aged 12-17
Dates: September 30th – November 20th
When: Tuesdays/Thursdays at 4pm
*Email [email protected] to sign up*
Individualized Training
Gift of fitness holiday deal!
Nutrition Coaching
*Must sign up by December 7, 2025*
Don’t wait til the New Year to jump start you towards your goals!
4 weeks of nutrition coaching including an InBody scan, weekly check ins
with personalized macros and/or advice to help you reach your goals
and 4 core workouts programmed to take less than just 10 minutes of your time
$300 value now $200
Personal Training holiday pack~ SAVE up to $200!
*1 hour sessions*
2 sessions- $250 save $50
3 sessions- $345 save $105
4 sessions- $400 save $200
**Can be bought for yourself, friend, or family member. Sessions must be scheduled/used in the month of December**”
Contact her at [email protected]
Overheard in Class:
“There ain’t no layaway in fitness.”
Timfluencing
The Kalua pork at The Holiday Potluck was a HUGE hit. And many asked for the recipe. Thank you, Jen for providing it. (Click on the photo above.)
Tim’s Takeaway: I was pleasantly surprised to see that Jen used the recipe from NomNomPaleo. We are fortunate to have been there for the launch of Michelle and Henry’s cookbooks when they were members of CFPA. Henry even designed our logo and the artwork/drawings in the bathrooms.
Thank you for your support.
I look forward to what we will do together.
